MyIntroducer Press Office

44% of advisers don't buy leads
07 June 2010

According to the results from the latest MyIntroducer.com poll, 44.34% of intermediaries report that they don't purchase leads.

A total of 1,824 intermediaires answered the question: "Wherever your leads come from, how do you manage your flow of new business?"

The results for MyIntroducer.com poll are as follows:

- Pen and paper: 17.92%

- Excel spreadsheets: 17.92%

- Generic CRM and back office system: 10.38%

- Dedicated lead management system:9.43%

- I don't buy leads: 44.34%

Justin Rees, Director of Marketing and Partnerships at LeadPoint, comments:

"For many advisers, the main determinant of success from buying leads is how the leads are managed from the initial contact all the way through to completion.

"The results of the poll show what a huge opportunity there is for lead buying firms to increase their return on investment from buying leads by using a dedicated lead management system. In addition, even for the 44% of advisers that don't buy in leads, these systems can help increase the number of conversions from every source of new business.”

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